Sunday, December 29, 2019

Ancient Rome - Most Powerful Empire of the World for Several Centuries - Free Essay Example

Sample details Pages: 2 Words: 570 Downloads: 3 Date added: 2019/08/16 Category History Essay Level High school Tags: The Fall of Rome Essay Did you like this example? Ancient Rome was the most powerful empire of the world for several centuries, like the fall of every other civilizations, the fall of Rome also took place. At its prime, the Roman Empire stretched from the Atlantic Ocean all the way to the Middle East, with this size it was difficult to control. The Roman Empire greatest strengths was the cause of their downfall. Don’t waste time! Our writers will create an original "Ancient Rome Most Powerful Empire of the World for Several Centuries" essay for you Create order They were known for having a strong military called Roman Legions. As Rome kept expanding, so did the military with more soldiers to pay for, Romes currency devalued. Maintaining an army to defend the border of the Empire was a constant drain on the government. Invasions by the barbarians caused Rome to be in constant wars. This proved to be devastating to Rome. Numerous factors such as overexpansion, economic inefficiency, and barbarian invasions can be put forward as being contributions to the fall of Rome. In the early period of Romes development, they lived in a state of fear from their neighbor, Carthage. The Carthaginians was known for being great traders in the Mediterranean area. During this time, Rome wanted to expand its trading routes, so a war between the empire and carthage was inevitable. In 264 BC, the Carthaginians and Rome had their first war, in a series of three wars known as the Punic Wars. The Romans eventually defeated the Carthaginians in 146 BC. Rome burned the city of Carthage to the ground and all signs of them were destroyed. Romes Victory over the Carthaginians gave the Romans all the opportunity they needed to expand. Once Carthaginians were defeated, Rome became the powerhouse in the Mediterranean area. Romes persistent expansion was often responsible for provoking its neighbours to fight in self-defense. The most important goods that Romans took from their enemies was land. The Roman Empire was not content with conquering land near to them, instead they conquered lands that were far away with riches in them that would make the Roman Empire more wealthy. Eventually, Rome grew from a small town on central Italys Tiber River into an empire that at its peak stretched from Britain in the West to Syria in the East, including the Mediterranean region, Western Europe and North Africa. With such a vast land to look over, it was really difficult to govern. The more powerful the Romans became, the more they expanded their empire. Having large amounts of land prove to be a bad idea. The Romans were unable to communicate fast even with their excellent road systems. The Romans had trouble in maintaining power in all of their empire and supplying their army. By 285 CE the Roman Empire had grown so large that it was no longer able to govern all the provinces. The Roman Emperor Diocletian split Rome into Western and Eastern Roman Empire. The Eastern Empire, known as Byzantium, had its capital at Constantinople which constantly grew in power and wealth, while the west descended into economic crisis. The division made the empire more easily governable in the short term, but over time the two empires drifted apart and failed to work together. The Eastern Empire thrived while constant invasions and wars weakened the Western Empire. By 476 CE, the Western Roman Empire officially collapsed, which was the end of the Roman Empire. Overexpansion proved to be an awful decision in the long run by the Romans, and was credited as one of the reasons why Rome fell.

Saturday, December 21, 2019

Inclusion And Full Of Half Truths Essay - 1210 Words

Introduction In 2000, Professor Geneva Gay wrote that culturally responsive teaching connects students by their cultural knowledge, prior life experiences, in a way that legitimized and validated what students already know. By embracing all socio-cultural realities and having a thorough understanding allows the culturally responsive teacher to negotiate the classrooms with their students and have an accurate reflection of their communities where students develop and prosper. In doing my research, I found this topic to be fascinating, somewhat bias and full of half-truths. Of course, there was research conducted, statistics, graphs, and charts, by so called professionals within education who want people to believe their conclusions. These findings are merely illusion of inclusion and used as tools to utilized as it relates to the educational system. Let’s study this a little deeper. For instance, I teach criminal justice in a predominately black high school. This subject affects all cultures, races, and economic status despite educational levels. It’s real, authentic and most of all troublesome. I must raise several questions of concerns as it relates to culture and diversity on educational attainment. The words â€Å"educational attainment† is used mostly by statistician’s and defined by the Census Bureau as the highest level of education one has completed. Educational attainment is one of the primary indicators of social class in the United States (Ehrenreich, 1989). Is thisShow MoreRelated Inclusion Essay1621 Words   |  7 Pagesexists about the definition of inclusion, it can usually be agreed upon that inclusion is a movement to merge regular and special education so that all students can be educated together in a general education classroom. Because of the lack of consensus, inclusion is a hotly debated topic in education today. Mainstreaming and Inclusion are used interchangably for many people. This is where the confusion may lie. For the purpose of this paper I will be using the term inclusion. I interpret this to mean:Read MoreWomen s Rights Of Women899 Words   |  4 Pagesscience? Are they being under supported? Underrepresented? The short answer - yes. But does it really mater? In truth, it does matter that women are being underrepresented in STEM fields because not only are we suppressing the current population in STEM fields, we are also discouraging future potentials from ever joining. Although society has drastically changed in the past 50 years, the inclusion and support of women in STEM fields are meet with challenges. These challenges range from society biased genderRead MoreThe Period Of European Global Exploration2002 Words   |  9 Pagesthe phrase from what we hear. These words imply the narrator has no direct contact with these soldiers, so the truth of this information is based solely on what the government has told the people. The veracity of soldiers only making trouble happen rather than fighting trouble or keeping order seems puzzling, and evidently the narrator is not satisfied he has the whole truth. Thus, Larkin is able to utilize these justifying phrases to demonstrate a certain passive aggression on the part ofRead MoreThe Death Of William Shakespeare s Romeo And Juliet1660 Words   |  7 Pagesone looks closer at the other figures, a key character can be seen. One of the most interesting figures in the painting, is the man to the far left, sitting half in the light, half in the darkness. His head hangs low, body slumped over, hands neatly folded, and his eyes shut. This figure is a depiction of Plato. The problem with the inclusion of Plato, is that he is depicted as an old man, when at the time he would have been only a youth. More importantly, Plato was not present at this execution,Read MoreAnalysis Of Voice Lessons The Belle Epoque 1688 Words   |  7 Pagesaccepts it as its hard-to-define defining quality that makes it such a special part of the art song repertory. Perhaps Bergeron’s most ingenious technique in educating on the beautiful, mysterious expressive qualities of the French art song is her inclusion of a companion website with listen-only recordings of some great interpreters of French song, such as Claire Croiza and Jane Bathori. It also features poetry readings by Sarah Bernhardt and Guillaume Apollinaire. Utilizing this kind of technologyRead More Benefits for Disabled Students Essay3410 Words   |  14 PagesBenefits for Disabled Students The inclusion of special needs students is increasingly popular. In the 1984-5 school year only 25% of disabled students were educated in inclusive environments. The number almost doubled to 47.4% by the 1998-9 school year (Fine 2002). What makes the practice of inclusion accepted by so many? Research shows a plethora of benefits for the disabled child being taught in a general education setting. Learning in an inclusive environment provides for many an opportunityRead MoreLouise Erdrich Tracks Analysis1142 Words   |  5 PagesRainwater’s intelligent analysis of Erdrich’s novels but argues that he, as the Native Indian reader, does not experience any difficulties with understanding Tracks. He believes that conflicting narratives in Erdrich’s Tracks helps the reader to develop the full picture of the apocalyptic Indian world, where fictional elements or trickery exist as a cultural basis. Gross emphasizes that being a trickster is a positive characteristic, whi ch exists as an element of survival between conflicting worlds. He pointsRead More Fire in a Canebrake Essay1631 Words   |  7 Pagessurrounded the event when it occurred, and which still confound it in historical records. By skillfully navigating these currents of deceit, too, Wexler is not only able to portray them to the reader in full form, but also historicize this muddled record in the context of certain larger historical truths. In this fashion, and by refusing to cede to a desire for closure by drawing easy but inherently flawed conclusions regarding the individuals directly responsible for the 1946 lynching, Wexler demonstratesRead MoreThe Legal Battle Between Pro Choice Activists And Pro Life Supporters Essay1354 Words   |  6 Pagestime since Roe v. Wade, for many women of all backgrounds, it is hard to receive an abortion safely and privately. Modern laws and policies have so greatly decreased the progress made in the 70’s/ 80’s in Women’s Health care that women who don’t see a full term pregnancy as an option for them are risking their own lives to acquire unsafe, often out of country, medical help. The issue of abortion rights is only a component of the struggle women in the united states face when obtaining female specificRead MoreDevelopment Of Behavioral Disorders : Essay1534 Words   |  7 Pagesthe Indian boy s throat injury, but he is also unfamiliar with the language. The symbolic voicelessness could represent the voicelessness of 19th century Native Americans, or it could represent Zits s own shame, his inability to voice either the truth of his own crimes or of the suffering he has endured. Having earlier praised himself for emotional distance, this second interpretation has extra weight since it implies that a life of emotional distance has a downside. It might make Zits feel less

Friday, December 13, 2019

Hanging (Out) with the Masters Free Essays

At first glance, it is easy to think that not much is happening in Mark Kostabi’s Hanging with the Masters. We get to simultaneously view works of art from various art movements as they dangle motionlessly from their taut strings. Everything is nonchalant and serene against the sky blue background, the threat of gravity underneath disappears, and even the anonymous human figure tied to a noose by the neck has surrendered. We will write a custom essay sample on Hanging (Out) with the Masters or any similar topic only for you Order Now Whatever was supposed to happen in the painting has already happened. No action is caught. This is the state in which we find things because we have unfortunately arrived late. This apparent lack of motion is what makes Hanging with the Masters so busy. By kidnapping an assortment of works of arts, miniaturizing and tying them in place to become manageable spectacles (classic paintings within a present-day painting), Mark Kostabi has converged, or more appropriately eroded, time and space. There is no nostalgia for the kidnapped paintings at all; just a matter-of-factness. Very postmodern. Taken out of their contexts and arranged in a whole new landscape, the works of arts inside the painting call attention to themselves. Each one of them competes for our attention. Even if we recognize only one of the paintings/mobiles/cartoon character Hanging with the Masters blatantly references, we still get the feeling a kidnapping has happened. Something has been violated and celebrated at the same time. The verb hang takes on two meanings: Hang a picture, Hang a person. As if decoration and decoration are the same thing. And Mark Kostabi is unapologetic. DEAD MAN PERFORMING In the middle of it all, there is the faceless, sexless artist with the paintbrush pointing downwards, the hanged human,—all red (red-faced, red-bellied, and red-handed) from an unseen light source. It is as if he/she has failed a mission. In the essay The Work of Art in the Age of Mechanical Reproduction, Walter Benjamin tells us that â€Å"[Mankind’s] self-alienation has reached such a degree that it can experience its own destruction as an aesthetic pleasure of the first order† (681). After exhausting every possible medium and subject of art, from Campbell’s soup cans to elephant dung, we only have to turn to ourselves next, explore and defy the thresholds of our own body and mind, as if they are the next frontier to turn into art. True enough, the hanged artist in Hanging with the Masters is engrossed in his/her own performance art. He/she is both a subject and object. If in modernism the subject is a â€Å"rational, individualistic, responsible, unified self†, in postmodernism, that subject is dead (Chernus, â€Å"Fredric Jameson’s Interpretation of Postmodernism,† par. 7). What replaces is an â€Å"identity [that] must be conceived as an intersection of conflicting subject positions† (Collins 337). Kostabi’s hanged artist is neither male nor female. We can’t tell if he/she is just playing dead. We are not sure if his/her execution was forced or self-willed. If this were punishment, we don’t know what the sin was. We aren’t even sure if he/she really is a painter, or just someone with a good grip on the paintbrush. Like a true postmodern subject, everything about the hanged artist is open to speculation. One thing we are sure of though is that now he/she has laid claim to being a work of art. And who doesn’t want to be a work of art, a shiny spectacle, in our YouTube generation? MEETING HALFWAY Hanging with the Masters instantly inherits timelessness just because it gathers samples of classic works of arts all in one place. What’s more is that these works of arts are tied in place. As if we are looking at a museum wall and the theme is A Very Short History of Art. Hanging with the Masters cleverly showcases cultural artifacts of the past (a nude, a cartoon character, a Warhol-style portrait, a mobile, an op-art painting), and at the same time it gives a commentary on those cultural artifacts. According to Jim Collins, â€Å"[†¦] the past is not just accessed but ‘hijacked’, given an entirely different cultural significance than the antecedent text had when it first appeared† (333). In postmodernism, such â€Å"highly self-conscious forms of appropriation and rearticulation have been used by postmodern painters, photographers and performance artists† (335). But because they have been hijacked, the works of art have lost their â€Å"aura† and â€Å"quality of presence†, terms which Walter Benjamin uses to describe the authority of the original work of art that is not yet reproduced or recopied (667). For Benjamin, this diminishing aura of the work of art every time it is reproduced or finds itself in a different context (Edvard Munch’s screaming man in a mousepad, for example) is okay because it â€Å"enables the original to meet the beholder halfway† (667). Also, according to Benjamin, it is perfectly natural and okay for cultural artifacts to lose their original intentions and change into something else. His example is that of an ancient statue of Venus. For the Greeks, it was an â€Å"object of veneration†, but for people in the Middle Ages, it became an â€Å"ominous idol† (669). â€Å"Both of them, however, were equally confronted with its uniqueness, that is, its aura† (Benjamin 669). What we see now in Kostabi’s painting are works of art that are classic examples of the art movements they are part of. They are works of arts that are exclusively tied to a genre, tied in place in the painting’s unseen ceiling, just like the hanged artist. If there is any aura left, it is only a memory of that aura as we try to identify each work of art. Yet, ironically enough, Hanging with the Masters’s style itself is tied to the surrealist art movement. The painting itself cannot escape the same bonds which have taken the other paintings as captives. But of course, this is okay. Everything in postmodernism is okay, and things are not judged based on whether they are good or bad, but only whether they work for us. According to Chernus: †¦a cultural artifact is now just a random collection of signs momentarily existing side by side, ready to change at any moment into another random collection. So it cannot point beyond itself to any meaning. It cannot represent any reality outside itself. It cannot even raise the question of its relationship to any reality outside itself. It refers only to itself; it is its own referent. [†¦] Since the signs are not supposed to relate to anything beyond themselves, it makes no sense to ask what they mean. So the problem of meaning simply disappears. (Chernus, par. 19). THE MEANINGLESSNESS OF IT ALL The meaninglessness of postmodernism can be depressing but that’s what is happening right now. The millions of YouTube video clips uploaded every day don’t have to make sense at all, but we enjoy watching them all the same. The more stupid and the more disgusting, the better. YouTube has given us a platform where we can be our own celebrities, our own artists, our own works or arts, where we can be viewed by millions other simultaneously. And we all wish we’d get lots of hits every day. Just like the hanged paintings in Hanging with the Masters, we try to be amazing so we can be worthy of being looked at. Underneath it all, just like the paintings, we are all just competing for each other’s attention. Maybe we can call each YouTube clip a cultural artifact in its own right. They, after all, tell a narrative. They tell us a little something about the person who uploaded it. They tell us that at one point in time, somewhere in the world, this person took the trouble of recording a clip of himself/herself, never mind the ulterior motive. Sure, for a cultural artifact, it may be fleeting, and it is not even tangible, but as each footage weaves into the next one and a medley of voices occur and we are overwhelmed by the sheer number of people out there in the world, a whole community our parents’ parents never knew existed back then, we lose the urge to explain things or make sense of them. We simply turn on our curiosity and enjoy the fact that all these are happening right here right now. As Chernus has said above, there is no reliable meaning anymore and there is no point in finding the relationships of things. It is quite possible then that Hanging with the Masters is really, at the end of the day, meaningless. That, really, it is just a collection of images randomly picked. If the audience recognizes one or two paintings embedded in Hanging with the Masters, then they’re lucky and good for them. That will add a new layer to whatever meaning they decide to put into it. If not, then the painting is still nice, and deep, and mysterious, still very marketable. Which is the fate of cultural artifacts in late capitalism: to become commodities in an everything-is-for-sale world (Chernus, par. 7). It is okay to not find or force any connections among the images trapped inside Kostabi’s painting, or even reunite them with other images outside the realm of the painting. For Chernus, the postmodern way is to â€Å"accept the images living side by side in an ever-changing kaleidoscope† (Chernus, par 26). In this postmodern world where diversity is very much welcome, Hanging with the Masters, as a present-day cultural artifact, makes a strong statement about harmony. In the end, it’s not just about works of art with clashing differences in style and opinion and meanings being able to coexist peacefully in a single canvas. Substitute â€Å"people† for â€Å"works of art† in the sentence and you get the bigger picture. How to cite Hanging (Out) with the Masters, Papers

Thursday, December 5, 2019

Digital Marketing Mobile Marketing Programs

Question: Discuss about the Digital Marketing for Mobile Marketing Programs. Answer: Executive Summary Pizza Hut has made a robust and better reputation for its quality products and has earned the right kind of demand and respect from their customers from all around the world. Its quality and new innovative products and with a higher commitment to look bigger from the past few years and they are successfully done that too. But the Pizza Hut business owners are still planning to capture more market shares. The management team and the pizza hut employee knew that needs to be done and attained through the goals which have been put on them and them ideas they have visualized or assumed help them to recognize the way they will meet their objectives or goals. Similarly, the pizza hut company has their different targets set for them, and they have to obtain or apply various plans and strategies to meet successfully these objectives which are set. Segmentation The segmentation is the process of analysing and defining the customers into groups which share similar characteristics. The segmentation of the pizza hut is easy and straightforward to understand (Wu et al. 2013). Let us discuss the segmentations of the business with different variables. For example, if we can consider the following aspects then we can understand it in much better way. Demographics The young and kids generations are the primary segment of pizza hut. The section is mostly related to high business class and income families who can spend money on the best tasty pizza in the marketplace. Geographic As we know that pizza hut business and a market are in the entire world, and they are the real brand of world's best quality pizzas (Hasan 2013). If we consider the locations, then we will see that pizza hut is operating around 80 different countries which include India, China, UK, Pakistan, Russia, USA and many such countries. Pizza Hut USA geographic segmentation is the developed cities and they are available in many different cities in the USA. Behavioural This segment is related to the class where the customers love to spend money on eating pizzas (Tanwar 2013). That is why the USA, has the largest and leading chain with more than 6,000 U.S.A Locations. Psychographic This segment refers to include customers with having a better feeling about the sense of food mostly the pizza grouped and individuals wants to enjoy with their family and friends as mentioned in the slogan of pizza hut. The pizza hut is there to serve all kinds of personalities as they do not have any particular product for specific individuals. Targeting The targeting refers to the processes which evaluate each and every segment of attractiveness and choose one or more than one part to enter. The pizza targeted market sees as a family product, and they do not directly sell their consumer or clients. The targeted market of pizza hut is the high and middle-class families (Singh 2014). It has been discussed earlier in our discussion that pizza hut does target high-class families and employees, but now a day's pizza is trying to attract a broad range of different customers from upper and middle-class families as well. We can also say that business is focusing the present lively individuals as they are spending money on items like food (Lynn Ph D 2013). The company is also trying to attract the vegetarians with their wide range of veg pizzas by maintaining the best taste and quality. They are targeting mostly the young generation individuals as they mostly like to hang out with friends every day. They are trying to attract and target thei r customers by providing multiple services such as Take away and Dine In (Fernandes 2013). The basic way of targeting the market is that they want the customers to be food lovers and should have high incomes. Positioning The positioning refers to an arrangement of products to capture a unique, precise and desired place about competitor products in the mind of a customer (LaTour and Carbone 2014). There are multiple steps in positioning which are: Identification of possible variations and competitive benefits of Pizza Hut Services and product differentiation Level of channel and services differentiation Selecting the right variations of pizza hut The pizza attributes such as hot pizza is importantly considered to position the business products in the target customers mind. The pizza product variations are easy to separate by using the business products attributes of pizza hut because the competitors of pizza huts are not providing or offering the same kind of product with similar quality. Delivering and communicating the selected competitive benefits Tactics Improving Website Design The most important for pizza hut is to improve and enhance their business website so that they can attract more customers (He 2013). Nowadays things have become digital and today's generation are not interested in looking Television ads, therefore to attract more customers they have to provide the right kind of product information and the business product offers. Customer Engagement They should provide membership and discount cards for their loyal customers. They should reduce the price when to compare to their market competitors, and if they cannot do that, then they should produce large varieties of pizzas and pizza hut other products. They should conduct events and games to make customer engagement (Berman 2016). They should put some stalls in colleges and universities where the college events are conducted. Mobile application Everyone are using advanced Android and IOS based mobiles, so this will be a good opportunity for pizza hut to launch a mobile application and promote their business and attract new customers (Fernndez-Cavia and Lpez 2013). It will give the pizza hut business to reach more numbers of customers. Marketing mix Product The pizza hut is most importantly known for its Italian baked products such as pasta, bread, and pizzas. But due to some competition in the marketplace, they are concentrating on local areas as well. They knew for their variety of tasty pizzas. The characteristics of pizza product are that they are high quality standard and are served in various sizes. The consumers do love the delicious taste of pasta and pizzas. Price The pricing of the pizzas in the pizza hut is high or skimming. They do not compromise on their product quality they provide when compared to their competitors as they do understand that value of quality so the pizza prices are premium and even though customers do prefer pizza hut. Place The pizza hut is located in most of the productive areas of the states mostly across the areas of urban. Now this kind of location helps the pizza hut business to maintain the premium positioning in the customers minds (Shah 2013). Due to a higher value of products are sold out in pizza hut the highest quality is also retained as well. People The best part of this business is the bell they have at their doorstep. When any customers ring out the bell after they are done with their food and going out of the restaurant, this shows customers appreciation. Physical Evidence One of the main reasons of pizza hut that they can maintain the premium cost is due to the natural ambiance and evidence. Process They only serves the freshly made pasta and pizza products. A there method includes having the raw products have prepared in the kitchens. Once they receive the order, they then finish the half cooked product to full and then serve hot to their customers. Promotions They are known by their smart marketers or promoters for their products. The ATL promotions fully focus on presenting their latest products as well as improving their brand equity. Implementation Plan 6.1 Gantt Chart Below the table is a representation of company Gantt chart which reflects and highlights the complete directions of the project from a period a six-month; the researcher has shown that how the project will be continued over the span of time. Figure 1: Example of Gantt chart (Source: He, Zha and Li 2013, pp-470) Budget The researcher has manipulated that the company has an estimated budget 50,000 for this last six-month project. The below-illustrated table depicts the estimated overhead costs of adapting and implementing each aim. Estimated Budget 50,000 Prescribed Month July August September October November December Digital Activity and Tools Company Application App Development 3000 2000 0 0 2000 1000 8,000 App Maintenance 500 2000 1000 0 500 2000 6,000 Maintain ace of Website Mobile tablet formatting 2,000 2000 2,000 2000 2000 1,000 11,000 Website Development 2,000 1000 1000 1000 2,000 1,000 8,000 Website Maintenance 500 500 500 500 500 500 3,000 Social Media Social Media manager 1000 2,000 1,000 1,000 1,000 2,000 8,000 Competition 1000 1000 1000 1000 1000 1000 6000 Total Costs Per Month 10,000 10,500 6,500 5,500 9,000 8,500 50,000 Total Cost: 50,000 Company Budget Plan Measurement and Control The above section explains that how the researcher has reviewed the company success towards the effectiveness of the marketing plans. The term measurement and monitoring reflect the company financial and fiscal policy to estimate and manifest the entire budget of a project. First aim Creation of mobile application with advanced features for the company and achieve more than 1000 downloads. The numbers of downloads may not highlight the number of customers using a company based application. The number of downloads can be maintained and manipulated from the perfect measurement of Google Play Store. Some experts and analysts exclaim that many individuals just downloaded the company based applications; they even don't open it. To measure this form, the number of daily new products has to be kept in touch and updated. Another option of measurement is to calculate the analytics of Google. Second aim Improve the design of company websites make it attractive; make it possible for all types of social networking sites to increase the possibility rate of customer from different worldwide. It is critical to measure the Analytics of Google; just to improve the effectiveness of the company performance (Khanna 2015). Originally, it is entirely dependent upon the rate of bounce with the aim of achieving the perfect suggestion of aid mentioned in the diagram above. Third aim Manipulate and engage more social media to increase the number of customers by January. The use of Google measurement is very helpful and useful for making certain assumptions and consequences to review the earliest figure comparison. Practical tools like Facebook, Instagram, Twitter, etc. can also help in generating a lot of customers from different parts of the world. References Berman, B., 2016. Planning and implementing effective mobile marketing programs. Business Horizons. Fernandes, S., 2013. A case study approach on Indian companies and global companies entry in foreign markets: An analysis of glocalization strategies. Journal of Business Management Social Sciences Research (JBMSSR), 2(1), pp.30-39. Fernndez-Cavia, J. and Lpez, M., 2013. Communication, destination brands and mobile applications. Hasan, M.R., 2013. International Marketing Planning-An Analysis of Burger King. GRIN Verlag. He, W., Zha, S. and Li, L., 2013. Social media competitive analysis and text mining: A case study in the pizza industry. International Journal of Information Management, 33(3), pp.464-472. Khanna, R.B., 2015. Production and operations management. PHI Learning Pvt. Ltd. LaTour, K.A. and Carbone, L.P., 2014. Sticktion Assessing Memory for the Customer Experience. Cornell Hospitality Quarterly, 55(4), pp.342-353. Lynn Ph D, M., 2013. The Target Market Misapprehension: Lessons from Restaurant Duplication of Purchase Data. Shah, R.B., 2013. Impact of Marketing Mix Elements on Customer Loyalty: A Study of Fast Food Industry. Prestige International Journal of Management and Research, 6(2/1), p.54. Singh, N., 2014. Marketing flexibilities: Lessons from the corporate. In The Flexible Enterprise (pp. 333-345). Springer India. Tanwar, R., 2013. Porters generic competitive strategies. Journal of Business and Management, 15(1), pp.11-17. Wu, C.T., Tsai, Y.H. and Peng, J.Y., 2013. Consumers' Cognition and Satisfaction Level Toward Pizza Hut. Journal of Applied Sciences, 13(21), p.4754.